Prada Re-Cashmere and Re-Wool | Textures in FocusEntirely made in Italy: the craftsmanship of Tuscany and Umbria finds expression in Prada Re-Cashmere and Re-Wool. #PradaFW26 #Prada
Prada Linea Rossa x Red Bull | Skateboard Speed World Record with Diego Poncelet151.83 km/h. The fastest speed ever recorded on a skateboard. Prada Linea Rossa joins Red Bull athlete and two-time downhill world champion Diego Poncelet in the Skateboard Speed World Record project, supporting his pursuit of a historic milestone. On a closed section of Route des Éboulements in Québec, Canada, Poncelet surpasses the previous world record following years of research, training, and technic...
Prada Fall/Winter 2026 Eyewear Collection | Chen Haoyu in “Simple Stories”The simple, the honest and human inform “Simple Stories”, the Prada Fall/Winter 2026 campaign. Prada Ambassador Chen Haoyu is portrayed with Prada Eyewear in imagery that valorizes the extraordinary within the ordinary. Normalcy is captured and preserved through a cinematic lens, creating fragments of an alluded personal world. Instinctive posture and natural attitude bring an expression of individuality t...
Prada FW26 | Collection on loopPrada FW26 collection on loop. #PradaFW26 #Prada
Prada Fall/Winter 2026 | Prada backpackPrada backpack across the camera roll. #PradaFW26 #Prada
Made in Prada | The Making of Fall/Winter 2026 Look #10For Prada Fall/Winter 2026 Look #10, devoré becomes a form of revelation. The technique transforms the surface through subtraction, gradually exposing hidden layers and allowing the material to carry evidence of its own transformation. What appears altered becomes a record of process, memory and change. The final piece retains visible traces of its own making, a unique expression of Prada’s craftsmanship in which imperfection, m...
Prada Fall/Winter 2026 "Simple Stories" | EyewearFeaturing Prada Ambassadors Hunter Schafer, Troye Sivan, Kelvin Harrison Jr., and Chen Haoyu, the Prada Fall/Winter 2026 campaign reflects on the women’s and men’s collections by Miuccia Prada and Raf Simons. #PradaFW26 #PradaEyewear #Prada
Prada Fall/Winter 2026 Eyewear Collection | Kelvin Harrison Jr. in “Simple Stories”Prada Ambassador Kelvin Harrison Jr. in Prada Fall/Winter 2026 Eyewear Collection for “Simple Stories”. Directed by Barry Jenkins, the Prada Fall/Winter 2026 campaign reframes scenes from life through the universe of cinema. Each still and film short becomes a fragment of an implied narrative, offering a glimpse into instinctive posture, natural attitude and individuality. Between actuality and f...
Prada Fall/Winter 2026 Eyewear Collection | Hunter Schafer in “Simple Stories”Invisible gestures. Prada Ambassador Hunter Schafer in “Simple Stories”, the Prada Fall/Winter 2026 campaign by Miuccia Prada and Raf Simons. Through the lens of director Barry Jenkins, private moments are captured and given significance, finding the extraordinary within the ordinary. Prada Fall/Winter 2026 Eyewear Collection enters this personal world as scenes of normalcy are reframed through cinema....
Prada Re-Cashmere and Re-WoolPrada Re-Cashmere and Re-Wool: a new chapter in circularity. With Re-Cashmere and Re-Wool, circularity begins upstream, at the moment of making. #PradaFW26 #Prada
Prada Fall/Winter 2026 Campaign | "Simple Stories": Behind the ScenesThe Prada Fall/Winter 2026 campaign reflects on the simple, the honest and human, giving significance to private moments and the extraordinary within the ordinary. Behind the scenes, Prada Ambassadors Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan become part of an exchange between personal worlds, at times knowing, at others unawares. Through Barry Jenkins’ lens, scenes from life are captured, refra...
Prada Fall/Winter 2026 | Mickey Galvin on "Simple Stories"Mickey Galvin reflects on “Simple Stories,” the Prada Fall/Winter 2026 campaign featuring Prada Ambassadors Chen Haoyu, Kelvin Harrison Jr., Hunter Schafer and Troye Sivan. Mickey Galvin considers scenes of domestic intimacy and normalcy, reframed through the lens of director Barry Jenkins: captured, preserved and given significance. The campaign brings these moments to life in still and motion images. Creative Directors: M...
Prada Re-Cashmere and Re-Wool: A New Chapter in CircularityWith Re-Cashmere and Re-Wool, Prada extends the circular approach first articulated through Re-Nylon into the register of natural fibre, translating a commitment to lower-impact responsible material sourcing into two of fashion’s most storied materials: wool and cashmere. Here, circularity begins upstream, at the moment of making: pre-consumer offcuts, spinning residues and cutting-room remainders are gathered, sorted and rec...
Prada Galleria | Narrated by Tuba AvalonTuba Avalon explores Prada Galleria: a total Prada universe across multiple floors and functions, from 1913 to today. At Galleria Vittorio Emanuele II, the historic home of Fratelli Prada, the project brings together the expanded Prada Donna and Uomo boutiques, Marchesi 1824, Pradasphere, and Osservatorio Fondazione Prada with new spaces dedicated to invitation-only shopping and private hospitality. Across retail, hospitality, art, and history, ...
America’s Cup Preliminary Regatta | Win Metawin discovering Luna RossaPrada Ambassador Win Metawin attended the America’s Cup Preliminary Regatta in Naples, discovering the world of Luna Rossa. #PradaPeople #Prada #LunaRossa #AmericasCup
Prada Galleria | A Multi-Floor Immersion in MilanPrada Galleria is a synthesis of ideas, influences and history that exists, in this form, nowhere else. Across eight floors of retail, hospitality, art and history, Prada Donna, Prada Uomo, Passaggio Segreto, Marchesi 1824, Pradasphere, Studio, Appartamento and Osservatorio Fondazione Prada reveal different expressions of a total Prada universe. Explore the Prada universe at Galleria Vittorio Emanuele II in Milan. #PradaGalleriaMilano #Pr...
Prada Galleria | A Total Prada UniversePrada Galleria offers a total Prada universe across multiple floors and functions, from 1913 to today. Across eight floors of retail, hospitality, art and history, Prada Galleria brings more than a century of family and company history into a single destination in the heart of Milan. What emerges is not a singular vision refracted through many mediums, but something closer to its opposite: an identity constituted by multiplicity, legible only in th...
Prada Galleria | PradaspherePradasphere unfolds across the piano nobile of Prada Galleria as the first permanent exhibition dedicated to Prada, tracing more than a century of creativity from the 1913 founding of Fratelli Prada to the present day. Gathering artifacts from the archive and decades of engagement across art, architecture, film, culture, and sport, many on view for the first time, the exhibition offers a living record of the brand’s evolution over the past century. Pradasp...
Prada Guests at the Prada Spring/Summer 2027 Womenswear Fashion ShowPrada guests arrive for “The Skirt”, the Prada Spring/Summer 2027 Womenswear Collection by Miuccia Prada and Raf Simons, presented at Fondazione Prada’s Deposito in Milan. #PradaSS27 #PradaPeople #Prada Subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada?sub_confirmation=1 Follow Prada on Instagram: https://www.instagram.com/prada/ TikTok: https://www.tiktok.com/@prada Facebook: https...
Prada Galleria | Where Prada BeganFor Prada, the past is never past but an accumulation of ideas bound by intuition, collaboration, and intellectual exchange. Located in Galleria Vittorio Emanuele II, Milan’s legendary 19th century shopping arcade and the historic home of Fratelli Prada, Prada Galleria brings that foundational impulse to life in the heart of Milan. The project coalesces more than a century of family and company history with the principle that Prada is not a fixed ide...
From the Prada Show to Prada Galleria | Dwyane Wade and Gabrielle UnionFrom the Prada SS27 Womenswear Show to Prada Galleria, Dwyane Wade and Gabrielle Union continue the day in Milan with a visit to Galleria Vittorio Emanuele II, the historic home of Fratelli Prada. Prada Galleria offers a total Prada universe across multiple floors and functions, from 1913 to today. Comprising eight floors of retail, hospitality, art, and history, the project brings together the expanded Prada Donna ...
Prada Spring/Summer 2027 Womenswear Fashion Show | Emilia ClarkeEmilia Clarke at the Prada Spring/Summer 2027 Womenswear Fashion Show in Milan. She reflects on “The Skirt”, the Prada Spring/Summer 2027 Womenswear Collection by Miuccia Prada and Raf Simons. Engineered for freedom, the skirt is a Prada obsession. At once autonomous and interdependent of the clothes around, its definitive graphic silhouette, linear and modernist, offers the single fixed parameter for projection of ide...
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